Fulcrum by Federated Sample

Sample Optimizer

Fulcrum Sample Optimizer

A powerful system that boosts performance.

Fulcrum Sample Optimizer is a robust sample delivery system that supercharges sample performance and increases the value of your respondents. Leveraging advanced and methodologically sound algorithms that automatically deliver respondents across all your live surveys.

Field Manager

Fulcrum Field Manager

The smarter, more efficient way to manage projects.

Fulcrum Field Manager improves delivery and helps research agencies manage the entire scope of online field operations. Fulcrum manages challenging research projects with complex quotas, narrowly defined targeting requirements, with the flexibility to use and aggregate any sample source you prefer.

Sample Exchange

Fulcrum Sample Exchange

The most efficient way to buy & sell sample.

Instant and cost effective access to respondents from hundreds of panel sources globally. The world’s largest and most innovative research agencies use Sample Exchange to maximize delivery, reduce labor, improve sample costs, with total flexibility and control over sample sources.



Superior data quality. World-class security.

Experience superior stability, scalability and compliance support
from Fulcrum’s enterprise-grade platform.




Data quality protocols for superior sample delivery:

  • Cross-supplier deduplication through-out platform
  • RelevantID® deduplication + Fraud Protection
  • Realtime validation with Verity® + TrueSample™
  • Category participation exclusions standardized across system
  • Tracking exclusions via survey grouping


Working With Us


Fulcrum Licensing

Take full control with Fulcrum.


Project Management

You


Support Level

24/7 Technical & Client Support


Pricing

Fulcrum Licensing Fee + Commission


Sample Markup

No

Give your operations team full access to today’s most powerful, open and customizable online sampling technology platform. Your company in the driver seat means making all sampling procurement, purchasing, and selling decisions, allowing for full control at every step of the sample management process.


Assisted Services

Retain control with operational reinforcement.


Project Management

Federated or Third Party


Support Level

Sample & Project Consultation


Pricing

Project Management Fees


Sample Markup

No

Do you know Fulcrum is right for your company but you just aren’t familiar with the system yet? Do you have a difficult study on your hands but lack the necessary bandwidth to complete it on time? If the answer is yes to either or both of these questions, then Assisted Services is perfect for you. Whether it’s to give you an operational boost or to support you in your first test drive of the system, our third party operations staff is trained, skilled, and ready to successfully deliver your projects on time.


Managed Services

Completely remove the pain of project management.


Project Management

Federated Sample Managed Services


Support Level

Complete Operational Support


Pricing

Traditional CPI Model


Sample Markup

Yes

With Federated Sample’s Managed Services, our highly experienced and skilled project managers fully manage your research projects using the Fulcrum platform.

Because of Fulcrum’s specialized field management tools, we are able to focus on the most challenging projects, and there is no research obstacle too tough for our expert operations team.



Our Leadership


Patrick Comer, CEO

Patrick Comer

CEO
Michael McCrary, President

Michael McCrary

President
Christy Luquire, Senior VP Finance and Administration

Christy Luquire

Senior VP
Finance and Administration
Andy Ellis, Senior VP Corporate Development

Andy Ellis

Senior VP
Corporate Development

Recent News

News

September 11, 2012

Kinesis Survey Technologies Licenses Federated Sample’s Fulcrum Platform to Provide Best-of-Breed Panel Delivery Capabilities

AUSTIN, TX (Sept 11, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, and Federated Sample, provider of the world’s leading online sample procurement solution, jointly announce a partnership to integrate their product offerings and enhance market research data collection processes.

The initial phase of integration will enable Kinesis Panel™ clients to easily optimize their market research sample within Federated Sample’s Fulcrum solution directly from Kinesis’ user interface by either increasing delivery into their own surveys or by selling sample on the Fulcrum network. Kinesis Panel is the most powerful solution available for managing market research panels and executing panel research studies.

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Latest Press Release

March 5, 2013

Sample Quality Expert, Dyna Boen, Joins Federated Sample

NEW ORLEANS, LA (MARCH 5, 2013) - Federated Sample, which manages Fulcrum, a global sample management and exchange platform, announced today the appointment of Dyna Boen as Vice-President. In her role, Boen is tasked with growing the business and expanding Fulcrum's sample quality initiatives.

Boen brings to Federated over 10 years of innovation and thought leadership in the market research industry. Boen was one of the early members of the MarketTools leadership team and has helped some of the world’s largest companies, including Kantar, General Mills, Procter & Gamble, Coca-Cola, and Microsoft, embrace and adapt to innovative research technologies.

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From Our Blog

Tracking Data Matters

Ladies and gentlemen, our industry just won BIG last night. I'm not talking about the democratic victory or the political impact of the exit polls. I'm talking about how, at the end of the day, data science won out over punditry. Whether or not you like Nate Silver, with 538, or his obvious lean towards Obama, he was right… and not just a little right, exactly right:

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