Fulcrum Sample Optimizer is a robust sample delivery system that supercharges sample performance and increases the value of your respondents. Leveraging advanced and methodologically sound algorithms that automatically deliver respondents across all your live surveys.
Fulcrum Field Manager improves delivery and helps research agencies manage the entire scope of online field operations. Fulcrum manages challenging research projects with complex quotas, narrowly defined targeting requirements, with the flexibility to use and aggregate any sample source you prefer.
Instant and cost effective access to respondents from hundreds of panel sources globally. The world’s largest and most innovative research agencies use Sample Exchange to maximize delivery, reduce labor, improve sample costs, with total flexibility and control over sample sources.
Data quality protocols for superior sample delivery:
September 11, 2012
AUSTIN, TX (Sept 11, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, and Federated Sample, provider of the world’s leading online sample procurement solution, jointly announce a partnership to integrate their product offerings and enhance market research data collection processes.
The initial phase of integration will enable Kinesis Panel™ clients to easily optimize their market research sample within Federated Sample’s Fulcrum solution directly from Kinesis’ user interface by either increasing delivery into their own surveys or by selling sample on the Fulcrum network. Kinesis Panel is the most powerful solution available for managing market research panels and executing panel research studies.
March 5, 2013
NEW ORLEANS, LA (MARCH 5, 2013) - Federated Sample, which manages Fulcrum, a global sample management and exchange platform, announced today the appointment of Dyna Boen as Vice-President. In her role, Boen is tasked with growing the business and expanding Fulcrum's sample quality initiatives.
Boen brings to Federated over 10 years of innovation and thought leadership in the market research industry. Boen was one of the early members of the MarketTools leadership team and has helped some of the world’s largest companies, including Kantar, General Mills, Procter & Gamble, Coca-Cola, and Microsoft, embrace and adapt to innovative research technologies.
Ladies and gentlemen, our industry just won BIG last night. I'm not talking about the democratic victory or the political impact of the exit polls. I'm talking about how, at the end of the day, data science won out over punditry. Whether or not you like Nate Silver, with 538, or his obvious lean towards Obama, he was right… and not just a little right, exactly right: